Sidemen Announce New Birmingham Store To Open On 4th October

Youtube pioneers The Sidemen have announced their brand new SDMN Clothing store is set to open at the Bullring in Birmingham. Set to open on the 4th of October, this will mark the second physical SDMN store which gives fans the chance to sample the distinctive designs on offer in the flesh. 

Started in 2013 and consisting of best friends Olajide “KSI” Olatunji, Simon “Miniminter” Minter, Josh  “Zerkaa” Bradley, Tobi “TBJZL” Brown, Ethan “Behzinga” Payne and Vikram “Vikkstar123” Barn, The Sidemen are among the most high-profile internet personalities from the Europe having accrued over 21.6 million subscribers and a total of 6.4 billion video views as well as many more followers across their various social media channels.

 Sidemen Clothing, often abbreviated to SDMN, is a merchandise brand owned by the Sidemen. Established in 2013, the rise of Sidemen Clothing has coincided with the Sidemen’s ever-growing online presence and their constant connection with an enormous worldwide audience. Their new 4500 sq ft store in the Bullring will house a wide array of merchandise products, including a new SDMN x Teenage Mutant Ninja Turtles collaboration range.

Speaking on the new store, SDMN Clothing MD Matt Peters states:

“We’re incredibly excited to be joining forces with the Bullring to bring the Sidemen brand to Birmingham. Last year we established that the brand absolutely works in a physical retail space and with our new store we’re confident we will continue to evolve and flourish as a unique fashion brand.”

Toby Tait, Director of Asset Management at Hammerson, added: 

“Retail is evolving with a stronger focus on the human experience, which we are reflecting in the strategic repositioning of Bullring & Grand Central. Our approach aligns perfectly with SDMN Clothing’s desire to create a physical environment in which fans can experience the brand in a very tangible way, and their selection of Bullring demonstrates the destination’s continued appeal to best-in-class brands.”