Rare Humans Draw Huge Crowds For Rolling Loud Pop Up

Austrian fashion house Rare Humans shut down Vienna thanks to their exclusive Rolling Loud collaboration and pop up. Having created four T-Shirt and 2 hoodie designs as well as two limited edition pieces, the brand saw huge queues with eight fans camping out overnight.

Rare Humans have been an exciting addition to the streetwear scene and their success was marked with an exclusive collaboration with Rolling Loud for their Vienna festival. Initially planning on selling half their stock at the pop up and half inside the event, the pop up drew such a huge crowd that over 2 thirds of stock was sold before the festival began.

With a three hour queue to get into the store and the arrival of the police on the scene twice, it is safe to say that the demand for Rare Humans has never been higher. Famed for mixing streetwear and luxury with viral success and pop up events, it certainly looks as if this is a brand who are here to stay.