Labour MP Patrick Hurley Sets Up Campaign To Cut Freddo Prices To 5p
16 Oct 2024
Southport Labour MP, Patrick Hurley, has launched a campaign to cut the price of Freddo chocolate bars to 5p after speaking to students at a school in his constituency.
Announcing the move on social media he said: “20 pence for a Freddo is too much, especially in a cost of living crisis”.
Cadbury originally launched the confectionary in 1973 before it’s eventual relaunch in 1994 when it got it’s renowned cost of 10p.
“The girls were very clued-up about political issues, including assisted dying and the Middle East.”
However, he said one of the students also asked if he could launch a petition to cut Freddo bars to 5p.
Hurley said he didn’t expect the campaign to succeed but that the petition was a “lovely, little whimsical, light-hearted thing we can do” that might help engage young people in politics.
“If you start talking about gas bills, the average 14-year-old might switch off, but if you talk about the price of chocolate bars…”
The price of a Freddo has been steadily rising since the mid-2000s, now standing at 30p.
A spokesperson from Mondelez International, the company which owns Cadbury, said: “It’s fantastic to hear about young people engaging in politics. It’s also important to note that as a manufacturer we do not set the retail prices for products sold in shops.”
“However, what we can say is that since Freddo launched in 1973, our manufacturing costs have increased significantly and cocoa prices are at a record high, all of which need to be taken into consideration.”