Kick Game Launches Unknown Collection

On Friday 8 November, premium streetwear retailer Kick Game hosted a launch party at their flagship store in London’s Covent Garden to celebrate becoming an official wholesale stockist of Unknown, one of the hottest and fastest-growing streetwear brands in the UK.

Founded in 2015 by Callum Vineer and Joe Granger, Unknown has built a large and loyal community via their limited drops, pop-ups, and popular collabs with the likes of  Ed Hardy and Chief Keef. Unknown has, ironically, become well known for its signature rhinestone tracksuits which sell out in minutes. 

The friends-and-family event featured live music performances from UK rap star Strandz and DJ Halfports.

The following day saw a line out the door of the store as the collection launched with a giveaway of limited edition Kick Game x Unknown t-shirts.

This drop continues Kick Game’s recent expansion into apparel, curating the best established and emerging streetwear brands available instore and online at kickgame.co.uk