Broken Planet Give Back To Their Community With Interactive Pop-Up In Shoreditch

Sustainable streetwear brand Broken Planet gave back to their community with an interactive pop-up event in London this weekend, taking over Shoreditch on Saturday at Protein Studios.

Providing scratch cards to those in attendance for them to win exclusive prizes, the event saw two Mercedes-Benz Sprinters on display, both wrapped in custom BP black camo designs, with the event powered by Floozie Cookies and Karma Drinks.

With one sprinter featuring a pink BP sun logo, and the the other showing a blue BP sun logo, they both acted as mobile stockrooms, each holding different items of clothing that could be won through the scratchcards. 

The concept behind the event focuses on trying your luck, as whatever prize is won depends on the scratch card chosen. Everyone who bought a scratchcard was guaranteed to win a prize, while there were also tier levels of cards that increased in price as the day went on to encourage people to arrive early.

All proceeds from the scratchcards went to the New Horizon Youth Centre via the Broken Planet Foundation, providing young Londoners experiencing homelessness personalised support to give their potential a home.