Central Cee Shows Out At G-SHOCK’s Built Different Event

Central Cee, the UK’s most prominent rapper rapidly gaining international stardom, delivered a surprise performance at G-SHOCK’s Built Different event. The brand’s European ambassador performed huge hits ‘Sprinter’ and ‘Band4Band’ at London’s Steel Yard location.

Alongside Cench there was also a panel talk hosted by Rambo, alongside Fempv and Latya Bennett. They were joined by watch aficionados The Mad Watch Collector and Time Drops to bring to light their knowledge on G-SHOCK’s rich history.

Music was also provided by a host of London’s finest DJ’s, from Aychibs to Ella DHC. The night was certainly a special occasion that will taps G-SHOCK in to music culture.

On the event, Central Cee stated:

“I’ve worn G-SHOCKs for years, so the partnership is a natural one for me, and that’s what last night was about – it was good to see you all there. Love.”