Billy The Goat Hosts Gaming Tournament In London To Celebrate Upcoming NICCE Collaboration Launch

Ahead of the second collection release of his collaboration with NICCE, one of the UK’s most exciting streamers, Billy The Goat, hosted his very-own Gaming Tournament at New Meta Gaming Arena in London last week to celebrate the launch.

Hosted by SK and Mordzs, the event welcomed other incredible streamers, presenters, music and content creator guests including Traplore Ross, KaySosa, Flashy Silly, Stxphnotsteve, JB Entertainment, Papz, Benzo the 1st, Max Khaddar, Litek & Whyjay, Dezzie, Izzpot,  Bernz and more who competed in rounds of Rocket League and Street Fighter to win prizes. 

The event was in partnership with NICCE, a UK brand offering streetwear staples, and supported by Popeyes and PEAK Moods. 

• 1st Prize included THE GOAT trophy, £500 cash, NICCE X Billy The Goat product and a Popeyes gift card. 
• 2nd Prize included £200 cash, NICCE X Billy The Goat product and a Popeyes gift card. 
• 3rd Prize included £100 cash, NICCE X Billy The Goat product and a Popeyes gift card. 

“The authentic engagement Billy has with his audience, and the raw, inclusive experience his viewers have, allows them to feel part of the conversations. He’s able to connect with a younger audience in a way that brands struggle to do. Throughout this process, we’ve encouraged Billy to create designs and ideas that will best resonate with his audience and we’re thrilled with the result.” says Matt Bullock, NICCE CMO.

The new collection launches tomorrow via NICCE and consists of bottoms, a hoodie and a T-shirt, releasing in the alternative black colour after May’s khaki release.