Shame Gang Drops ‘Million And One’ Single
6 Nov 2024
North Carolina rapper Shame Gang has unveiled his latest single, ‘Million And One’. Alongside the release the artist has also contributed a cinematic visual directed by Giancarlo Bauzulli and featuring Dreamville rapper Lute.
Having grown up in Maryland, Shame is now based in NC and cites the likes of Q-Tip and Biggie Smalls as inspirations. On this track he also taps Erick Lottary and Devn who both bring their own respective energies.
Speaking on the new video, the artist states:
“The creative process for ‘Million and One’ came from a variety of collaborative sessions in Charlotte, where multiple artists exchanged ideas and concepts. It was challenging because I had never been in the same room writing with so many different artists at the same time. It was rewarding to be able to assert my songwriting, and the constructive criticism was enriching. We all interpret ideas differently, and brainstorming with so many different artists allowed us to incorporate varied perspectives. The song reminds artists that we have a million ways to be successful in the industry. It’s a reminder that we aren’t going to let people stop us, we’re going to stake a claim, and we’re here to stay.”
Director Bauzulli added:
“The music video project was all about creating a story that captured the song’s energy and the idea that there are countless ways to break into the music business and make a mark. We wanted to emphasize the collaboration in the song itself, so we made an effort to showcase everyone involved. With Shame Gang and his crew set in a western, we thought it would be great to literally make them a cowboy gang influencing and pushing their music by going all the way back to the past. That was the start of building this story out, trying to make it unique, fun, and creative. At its core, it was about artists hustling together to get their music out by any means necessary—with a dose of time travel and some smoking boots, because why not, right?”